Find prospects, end to end

Start from one company you already sell to. Mallin finds companies that look like them, tells you why each one is worth a call, and keeps watching the ones you care about.

First, say what you sell

One or two sentences, in setup. Everything else ranks against it, so this is the highest leverage text in the product.

• "Payroll software" ranks badly.
• "Payroll and benefits for restaurant groups with 50 to 500 hourly staff" ranks well.

If a search comes back thin, this is the first thing to change.

The run

1. Give it a seed. A customer you already have. Mallin reads that company, works out what makes them a fit, and looks for others like them. Use the website address if the name is common, because two companies share most names.
2. Read the list. Each row is a company with the reason it is there. Keep the ones worth working and dismiss the rest. Dismissing is remembered, so the same company does not come back next month.
3. Go deep on the few that matter. A deep brief researches one company properly: who to call, what is changing there, what to open with. It takes a few minutes and is counted separately from the search.
4. Keep the list, or watch it. Lists are saved and they grow. Track a company and Mallin checks on it, then tells you in Monitoring when something moves.

When a search comes back thin or empty

The seed was ambiguous. Mallin researched a different company with the same name, flawlessly. Give the website address instead.

What you sell is too vague. The search has nothing to rank against. Add the industry, the size and the problem you solve.

The filters are too narrow. One state plus one industry plus a headcount band can leave almost nothing. Loosen the one you care least about.

A search that returns nothing still used a search. Tell us when that happens, because it should not. What each run costs you is on What uses your allowance.